Digital Era Research Articles

ROLE OF SOCIAL NETWORKING SITES IN RECENT ERA

These days, in this digital world, we depend on social media more and more. Online libraries and social media platforms now house the majority of people's data. A person's social network consists of their friends, coworkers, religious affiliations, and any other social links that connect them together. The ever-increasing needs of humans are becoming more difficult to satisfy as the number of users of social media platforms such as Facebook, YouTube, Orkut, LinkedIn, etc. continues to rise. Anyone may sign up for a social network, create a profile, and start chatting with people. Many different social media strategies exist for promoting library services. Online social networks and information sharing platforms abound, with names like Facebook, Messenger, Orkut, Twitter, and countless more. The educational uses of social media and the tools at educators' disposal are the primary foci of this article's exploration of the phenomenon. The benefits and drawbacks of social media were also covered. Keywords: Social networking, digital era, data storage, connectivity, challenges, tools, promotion, education, advantages, disadvantages, interaction, communication, libraries.

KEMAMPUAN MENULIS SURAT PRIBADI PADA SISWA KELAS VII SMP NEGERI 1 NANGGUNG TAHUN PELAJARAN 2023/2024

Writing skills are very important for students, one of which is writing personal letters. However, in today's digital era, personal letters are rarely used, even some students do not know what a personal letter is. This study aims to determine the ability to write personal letters to grade vii students at SMP Negeri 1 Nanggung. The subjects of this study were students of grade vii at SMP Negeri 1 Nanggung. This research uses a qualitative descriptive method, which means that the research describes the level of students' ability to write personal letters. The study used a sample of 32 people from several different classes. The data collection technique is a performance test, by means of which each student writes a personal letter. This research was conducted on April 24, 2024. With the results that the ability to write personal letters at SMPN 1 Nanggung no one scored less. So it can be concluded that the ability to write personal letters at SMPN 1 Nanggung is good even though they no longer write personal letters in communication.

Literature Review: The Relationship Between Technology Development, the Digital Era, and HRD In Indonesia's Underdeveloped Regions

This study aimed to find the relationship between technology development and human resource development in underdeveloped areas, especially in Indonesia. The effect of technological development in the digital era is really good, but there are fewer facilities in underdeveloped areas. This was a literature review study. The sources for this literature review were indexed journals and proceedings on Google Scholars from 2019 onwards. There was only one journal before 2019, which was in 2017. With low human resources and minimal access to the internet, human resources in remote areas are threatened with being left behind in facing the changing times brought by the digital era. This research was limited to a general overview of remote areas and their impacts on existing conditions in the digital era. This research can contribute to policy building by the government by giving some views about the condition of the digital era and its impact on human resource development. This research also showed the importance of human resource development in underdeveloped areas. This research can also be a reference for future research on human resource development, the digital era, and the underdeveloped regions in Indonesia. Keywords: human resource development, digital era, change, underdeveloped area, facility

The Power of Artificial Intelligence in Digital Marketing

In the dynamic landscape of digital marketing, businesses are constantly challenged to engage their target audience effectively amidst a plethora of information and choices. Artificial Intelligence (AI) emerges as a pivotal solution in addressing these challenges, revolutionizing traditional marketing approaches through its diverse applications and capabilities. This paper explores the multifaceted role of AI in digital marketing, drawing upon insights from existing literature and practical examples. AI empowers marketers with enhanced customer insights, predictive analytics, and automated campaign optimization, enabling them to tailor marketing strategies to individual preferences and behaviors. Moreover, AI-driven tools such as chatbots and virtual assistants streamline customer interactions, while also offering cost efficiencies and improved return on investment (ROI). Despite the undeniable benefits, the integration of AI in digital marketing raises concerns regarding data privacy, algorithmic bias, and ethical considerations. Nevertheless, by navigating these challenges responsibly and adopting ethical frameworks, businesses can leverage AI to unlock new opportunities for growth, differentiation, and sustainable success in the digital era

Navigating the Ethical Tides: The Blurred Lines of Social Media Realities

In the digital era, the rise of self-media has ushered in a torrent of information dissemination, blurring the boundaries between truth and fabrication. This article explores the challenges posed by the unchecked spread of misinformation on Chinese social media platforms. It critiques the lack of a nuanced, tiered approach in China's censorship system and advocates for a more discerning regulatory framework. Through an examination of recent events and the responsibilities of both self-media and official media, it underscores the imperative of upholding journalistic integrity and societal trust in an age dominated by viral content and fleeting clicks.

ACTOR SYNERGITYTRIPLE HELIX IN SMART TOURISM: THE FRAMEWORK OF THE SMART VILLAGE IN THE DEVELOPMENT POLICY OF TOURIST VILLAGES IN LAMPUNG PROVINCE

Purpose: The development of digital era tourism has become the main trend related to the development of tourism based on smart tourism. The synergy of the triple helix actors, namely the Government, the community and young people (millennials) in order to support the successful implementation of smart tourism is the main key apart from infrastructure issues and qualified technological support.   Theoretical Framework: The hope of conducting this research is to map out in detail the smart village from the point of view of the functions of the government, society, and the millennial generation in smart tourism in Trimulyo Village, West Lampung Regency. The smart village concept is a collaborative use of digital technology, community empowerment and sustainable development in the context of development in rural areas. Within this framework, the Triplehelix actors who are the main subjects of this research are actively involved in decision making, developing a creative economy based on local wisdom, and developing sustainable resources.   Methods: This research is supported and studied with a descriptive qualitative method. All information is collected from the results of interviews, field observations and document analysis.   Results: This research presents important documents from a smart village, including education and training, digital-based infrastructure, local economic development and sustainable resource management. The results of this study are the involvement of Triplehelix actors in smart villages showing positive results, including the creation of sustainable, smart and empowering tourist destinations.   Conclusions: This research makes an important contribution to understanding how the smart village framework increases the participation of Triplehelix actors in smart tourism in Trimulyo Village, Gedung Surian District, West Lampung Regency.

Antitrust Law in the BRICS Countries: A Review and Critique

A growing trend shows that global economic power is shifting away from the United States and Europe and towards the BRICS nations. The BRICS nations are predicted to hold the dominant position in the world by 2050. The rapid development of these economies and their markets is also raising a serious concern for the national antitrust enforcement authorities of the BRICS countries in their respective jurisdictions. This study attempts to examine the effectiveness of antitrust law, with a special focus on new developing trends in each of the BRICS jurisdictions. In addition, the study examines the proposed changes and limitations of the Indian Competition (Amendment) Bill 2022. The study reveals that the national antitrust laws and their enforcement processes are not fully developed and in need of considerable changes. Furthermore, the study indicates that while the proposed Amendment Bill 2022 is a progressive step in the right direction, it fails to cover certain key areas of the digital era, requiring further modifications to anticipate future impacts of economic development. In conclusion, the author recommends some points for effective policymaking, along with their future implications.

Black Box Testing on Website-Based Guestbook Registration Applications

In the rapidly developing digital era, website-based applications have become an important means of meeting the needs of various uses. One application that has received attention is the guest book registration application, which aims to record and manage guest information efficiently. In this context, application testing becomes crucial to ensure service quality, security and availability. This research focuses on black box testing, a software testing method that emphasizes the functionality and reliability of applications from the user's perspective. Testing covers key aspects such as data input, and key functionality. Through this approach, it is hoped that the research results can contribute to the development of a website-based guestbook registration application that is more reliable and suits user needs.

Madrasah management strategies through Madrasah Reform program: an evidence from Indonesia

PurposeImproving the quality of madrasah in the digital era is a must. This can be committed by strengthening aspects of madrasah governance through implementing management strategies that refer more to the integration of technology and Islamic education. This research focuses on madrasah management strategies through the Madrasah Reform program.Design/methodology/approachThis research uses a case study research design that focuses attention on strategic aspects of developing madrasah through the Madrasah Reform program. The informants in this study were 18 people consisting of three madrasah heads from Madrasah Ibtidaiyah (MI), Madrasah Tsanawiyah (MTs) and Madrasah Aliyah (MA), five teachers and 10 students. Data collection in this study used in-depth and semi-structured interviews with madrasah heads and teachers regarding the implementation of the Madrasah Reform program and also regarding madrasah management strategies at three levels of education.FindingsThis study shows that the strategy of managing madrasahs through the Madrasah Reform program in three madrasahs in Indonesia has had a positive impact on improving the quality of madrasahs, although there are still aspects that require development.Research limitations/implicationsThis research implies that the quality of madrasah in the digital era is determined by management strategies based on the use of educational technology.Practical implicationsThis program has implications for the development of the quality of human resources in educational institutions, especially in relation to digital literacy among students and teaching staff. The use of digital technology, which is one of the main projections of the Madrasah Reform program, is continuously able to change the face of education in a more modern direction, both in terms of governance and the learning process, so that the output of this program, especially what occurs at Madrasah Madani, is significant development in the aspects of digital literacy and technology. Which is the main criterion in facing a digital-based educational context.Social implicationsFor a policy aspect, the success of the Madrasah Reform program at Madrasah Madani can be used as a blueprint or model for implementing this program in Islamic educational institutions, specifically Madrasas in South Sulawesi and in general at Madrasas throughout Indonesia.Originality/valueThis proves that Madrasah Reform program is a program that can be implemented in madrasahs to improve the quality of madrasah management in the digital era while continuing to carry out simultaneous improvements and evaluations of the program.

Perkembangan Teologi Di Era Moderenisme Dan Dampak Bagi Iman Kristen Masa Kini

In the era of information that continues to develop, someone can be influenced by hoax information that has no basis. Social media makes it easy to access information and establish communication (Rohmadi, 2016). A crucial problem that is currently troubling in the digital era is the increasing prevalence of hoax information. Kasperek & Messersmith (2015) stated that hoax information spreads quickly. Hoaxes can mislead and influence public perception so that the information is considered the truth. but also in the understanding that Jesus is not seen as God (Allah) because He had human form and also carried out activities like an ordinary human being (Skepticism) because a wrong understanding of the truth of God's word has fatal consequences in the growth of faith of believers today, including in believing in everything text of God's word. For researchers, it is very important to review the movement and way of thinking of Modernism and a certain picture of the world that was originally inspired by Descartes, which emphasized the concept of "doubt" so that humans must use their minds to answer their doubts. The method used in this research is a qualitative research method using the method of tracing history and its development. Where these developments start from the birth of modernism, the impact and handling of it in today's Christian faith. So that today's Christians will not be influenced by the wrong theological understanding in the era of modernism. The Bible remains the main standard of faith in Christianity.

Exploring the demand, practicality, and acceptability of a mental health application intervention for students at a South African university

Mobile health (mHealth) interventions for mental health and well-being have increased exponentially in recent years. In this digital era, mHealth interventions are proving to be a useful tool in the promotion of mental health for university students. This mixed-methods study explored the feasibility, practicality, and acceptability of a mental health application (app) designed to address mental health challenges among university students. Overall, a total of 1100 participants completed an online survey, and data were analysed using statistical analytics software. Most of the participants were female (72.73%) within the 18–20 age group (64.64%) and in their first year of study (46.18%). The results show that at least 98.7% of the participants owned a smartphone, 80.8% had access to mobile data, 66.9% used Android software, 20.09% had historically been diagnosed with a mental health challenge, and 26.6% had used an online health app. Sixty-two participants were enrolled across 16 focus group discussions. Qualitative data were analysed using thematic analysis, which revealed four facilitators of app acceptability (exposure to mental health apps, convenience, accessibility, and confidentiality) and three barriers to app acceptability (preference for face-to-face therapy, overreliance on app, and fear of misdiagnosis). The findings suggest that an app that is convenient, accessible, confidential, and nonpathologising can be a feasible and acceptable intervention to address mental health challenges.

Harnessing the Power of Cheminformatics Tools for Accelerated Drug Discovery in the Digital Era

Cheminformatics serves as a foundation in present day medicate disclosure, encouraging the productive utilization of broad chemical information storehouses and empowering educated decision-making forms. This comprehensive survey investigates the differing applications of cheminformatics all through the sedate disclosure pipeline, extending from target distinguishing proof and lead optimization to pharmacokinetic profiling and harmfulness forecast. At the onset of sedate disclosure, amid target recognizable proof and approval, cheminformatics apparatuses play a significant part in analyzing natural information to recognize potential targets and comprehend their inclusion in infection pathways. The comprehension and expectation of solvency stand as fundamental contemplations over different logical spaces, affecting basic segments such as medicate advancement, natural hazard appraisals, and materials building. This thinks around burrows into the creative utilize of machine learning (ML) models to expect the liquid dissolvability of normal particles, promoting a point-by-point examination of a dataset comprising 1144 particles. Through fastidious pre-processing, highlight diminishing, and cautious examination, the inquire around considers the common sense of orchestrated ML calculations, checking Subjective Timberland (RF) and Additional Tree (ET), in dissolvability want. The consider places fundamental complement on interpretability, laying out how key descriptors influence dissolvability gauges. Besides, it looks at the solidification of hyperparameter tuning and explainability procedures to update appear execution and straightforwardness. By comparing the shows of assorted ML models and tending to challenges related to complexity and interpretability, this examines underscores the reasonability of ML in foreseeing solubilities over diverse settings.

Study on the Willingness of Mobile Advertisement Users Based on TAM Model

This study aims to explore the framework of the technology acceptance model (TAM) to examine how subjective norms, perceived precision, and perceived control can positively influence users’ willingness to adopt mobile ads by enhancing perceived usefulness. In the context of the rapid development of the digital era, mobile advertising serves as an important marketing tool. Its user acceptance directly impacts the marketing effectiveness of enterprises. Therefore, a profound comprehension of the key factors that influence user adoption of mobile ads is crucial for designing more effective mobile ad strategies. In this study, we collected the attitudes and responses of users from various backgrounds towards mobile advertising and conducted data analysis using a structural equation model. The study found that subjective norms, perceived accuracy, and perceived control are important factors influencing users’ perceived usefulness. Additionally, perceived usefulness significantly and positively impacts users’ willingness to adopt mobile ads.

CONSUMER BUYING BEHAVIOUR REGARDING ONLINE ADVERTISMENT

In the era of digitization, the landscape of marketing has undergone a profound transformation. Traditional methods of advertising are gradually being overshadowed by the pervasive influence of online platforms. Among the myriad forms of online marketing, online advertising stands out as a powerful tool for reaching consumers in an increasingly interconnected world. In the context of India, a country witnessing rapid digitalization and a burgeoning online population, understanding consumer buying behavior regarding online advertisements assumes paramount importance. This introduction serves to contextualize the significance of studying consumer behavior in the realm of online advertising within the Indian market. The proliferation of the internet and the widespread adoption of smartphones have revolutionized the way businesses engage with consumers. Online advertising, encompassing various formats such as display ads, social media promotions, search engine marketing, and influencer collaborations, has emerged as a cornerstone of modern marketing strategies. Its appeal lies in its ability to target specific demographics, track user interactions, and personalize content, thereby enhancing its effectiveness compared to traditional advertising channels.

Venture Building in the Digital Era: Unraveling the Past, Present, and Future of Corporate Innovation

Venture Building in the Digital Era: Unraveling the Past, Present, and Future of Corporate Innovation

STUDENTS' PERSPECTIVES ON CHATGPT: AN EXPLORATION OF PERCEPTIONS

This master's thesis represents a meticulous scholarly endeavor meticulously crafted to illuminate the multifaceted perspectives of Indian students enrolled in MBA, B.Tech, BBA, and B.Com programs regarding the integration of ChatGPT within the academic landscape. Positioned at the intersection of technology and education, this research aims to provide a comprehensive understanding of students' viewpoints, experiences, and perceptions concerning ChatGPT—an advanced language model renowned for its potential to revolutionize learning environments. Adopting a meticulous mixed-methods research approach, this study embarks on a journey to delve into the intricate nuances of students' interactions with ChatGPT, encompassing facets such as usability, impact on learning experiences, and overall satisfaction. Through meticulously structured surveys and in-depth interviews meticulously tailored to capture the diverse array of perspectives held by students, the research methodically collects and analyzes data to unveil the underlying factors shaping students' perceptions. By rigorously examining the data gleaned from these methodologies, the study aspires to unravel the complexities inherent in students' engagement with ChatGPT, thereby offering invaluable insights into the implications of its integration into the Indian higher education landscape. As such, this thesis serves as a pivotal contribution to the scholarly discourse surrounding the responsible adoption and implementation of advanced language models in educational settings. In essence, this research endeavors to inform decision-makers, educators, and stakeholders about the transformative potential of ChatGPT within the realm of higher education. Through its meticulous examination of students' perspectives, the thesis seeks to facilitate informed decision- making, foster meaningful dialogue, and ultimately drive positive change in educational practices, leading to enhanced learning experiences and academic outcomes for students across diverse academic disciplines. Moreover, this study recognizes the evolving nature of educational practices in the digital age and the imperative to adapt to emerging technologies. By shedding light on students' perceptions of ChatGPT, the research not only provides insights into the current state of technological integration in education but also paves the way for future advancements and innovations in pedagogical approaches. As such, this thesis contributes to the ongoing dialogue on the intersection of technology and education, shaping the trajectory of educational practices in the digital era. Furthermore, the comprehensive nature of this research underscores its significance as a foundational resource for policymakers, educators, and researchers seeking to navigate the complex landscape of technology-enhanced learning. By synthesizing diverse perspectives and offering actionable insights, this thesis lays the groundwork for informed decision-making and strategic planning in the integration of advanced language models like ChatGPT into educational settings. In doing so, it fosters a culture of evidence-based practice and continuous improvement, driving positive change and innovation in higher education.

Unlocking the impact of digital technology progress and entry dynamics on firm's total factor productivity in Chinese industries

In today's digital era, technology serves as a fundamental pillar of the digital economy, greatly transforming business models and re-evaluating the enterprises' worth. This theoretical study incorporates digital technology factors into a task-based model to discuss the impact of digital technology advancement and entry price on corporate total factor productivity (TFP) using 2008–2021 data from Chinese-listed companies. The findings show that advances in digital technology considerably help in improving corporate TFP. According to digital technology's pricing strategy, a decrease in the entry price is essential to advancing digital technology and improving TFP. An improvement in corporate management and operational capabilities contributes to incorporating digital technologies at a lower price, thus enhancing corporate TFP. In addition, digital technology advancement generates a heterogeneous TFP effect, which is highlighted in regions with well-protected intellectual property rights, enterprises with high-tech certifications, and nonstate enterprises. These findings demonstrate the empowering effect of emerging technologies on high-quality corporate development and provide strategic insights for companies to achieve digital transformation.

ASSESSING THE IMPACT OF WORD-OF- MOUTH MARKETING IN LOCAL MARKETS

Word-of-mouth marketing (WOMM) is a dynamic and impactful phenomenon that has sparked substantial interest among researchers and practitioners alike. Within local markets distinguished by close-knit communities and interpersonal interactions, WOMM occupies a unique role as a powerful influencer of consumer behavior. This study investigates the multiple features of WOMM in local contexts, with the goal of fully assessing its impact on consumer decision-making and brand perception The study takes a mixed-methods approach, combining qualitative and quantitative tools to capture the intricacies of WOMM dynamics. Through surveys and in-depth interviews with consumers and business owners, the study investigates the underlying mechanisms and drivers that contribute to the effectiveness of WOMM initiatives in local markets. By Additionally, the study looks into how word-of-mouth communication is changing in the digital era, with social media and online forums acting as amplifiers for these talks. Through an examination of the interactions between offline and online platforms, the research illuminates the ways in which technology influences the spread and influence of word-of-mouth communications in local marketplace. The research's conclusions offer significant insights to the academic and industrial communities. Businesses can obtain a better grasp of how to use community networks and interpersonal relationships to improve their marketing strategy by learning about the nuances of word-of-mouth marketing (WOMM) in local markets. These data can also be used by marketers and legislators to create more focused and efficient methods of interacting with customers in local contexts, strengthening brand-consumer bonds and boosting sales in the process.

Media opinion divergence and stock returns: Evidence from China

We construct a proxy for media opinion divergence using Latent Dirichlet Allocation. With this proxy, we investigate the impact of media opinion divergence on Chinese stocks. Findings indicate that higher media opinion divergence results in higher stock returns, but leads to lower future stock returns, consistent with Miller (1987). Additionally, we similarly explore the impact of divergence between traditional media and new media on stock returns, obtaining similar results. Findings are robust to controlling for firm characteristics and the number of news articles. Our study provides valuable insights into how the media can influence investor opinions and in turn the stock market in the digital media era.

Analyzing the Impact of Meme Marketing on Consumer Engagement in the Digital Era

This research explores meme marketing, a new type of social media marketing that has gained popularity due to its capacity to engage and amuse consumers. Businesses and marketers are seeing the benefits of using memes to engage with consumers. The research attempts to investigate the influence of meme marketing activities on consumers and their effectiveness in capturing consumer attention. This research tries to understand humorous, creativity, brand recall and recognition which among these variables is more effective in meme marketing to capture the consumer attention. In this research a descriptive method is used for analyzing data. The findings reveal valuable insights into the role of memes in shaping consumer engagement and by leveraging memes, marketers can tap into the potential of digital culture and enhance consumer engagement in the digital era.